The Freelancer Pay Gap
Earlier this month, we conducted a survey with 200+ freelancers in the advertising industry. The respondent breakdown was: 99 creatives, 42 strategists, 34 designers and 27 branders.
Some of our hypotheses were proven to be true: the hardest aspect of being a freelancer in both the US and the UK was found to be sourcing new clients, closely followed by getting paid on time. These results fuelled our conviction that providing access to a variety of clients and guaranteeing payments is a top priority for Zoë Pepper.
However, our findings have left us with two mysteries:
1. Across the board, American freelancers are being paid more than UK freelancers. A lot more. Of the people being paid $1,000 or more per/day, who were all based in the US, 24 are creatives, 10 are in branding and 3 are in digital marketing.
2. There seems to be an invisible ceiling for the UK freelancers hovering around the $600 (£450) level. None at all went beyond $1,000 USD a day and yet, a sizeable proportion with similar experience in the US, reach up to $1,500 USD a day.
We've racked our brain (and the Internet) and have come up short. We're handing it over to the professionals. Share your thoughts on #FreelancePay!